With the authors’ bona fides firmly established, this preface beautifully tees up what the reader can expect: genuine academic insight into economics, written plainly yet with passion. It recalls a meeting of the minds between the economist fascinated by “riddles of everyday life” and the journalist who was relieved to meet an academic with a talent for speaking in plain English. Titled “An Explanatory Note,” the preface to this nonfiction phenomenon gives us a glimpse not only into the co-authors’ backgrounds but also into their relationship to one another. Regardless of what’s in it exactly, your preface should do one thing above all: compel readers to keep turning the pages.Įxample #1: Freakonomics by Steven Levitt and Stephen Dubner In nonfiction, this may be a brief mention of the book’s thesis and the areas it will cover, while in fiction, authors have a little more creative freedom to tempt their audience. To that end, a preface should give some irresistible insights into a book’s content. Instead of boosting their own ego or spoon-feeding their message to readers, an author should aim to whet readers’ appetites with their preface. It should be written with the intent to draw readers in, rather than simply self-mythologize or over-egg a message that is already clearly conveyed in the book. A preface is an author’s chance to sell readers on their book.
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